Biruk Social Enterprise is a hybrid business with all profit for its social mission established to provide quality and affordable retail products with socially and environmentally responsible manner as well as extra satisfaction for customers.
It is a social enterprise to tackle women unemployment in addition to dealing with other social evils too through the following components such as free Maternal and Child Health Information, free books for customers with one shelf dedicated for it, plastic bag free business - only reusable green bags, post payment for migrant workers to enable them cope with the time to their first wage, discount for low income residents in the area and educational material support for orphans in the community as well as advise and counseling.